Here we are, I FINALLY can talk about it. Knitwear brand Devernois asked me if I would like to embody their first Lab collection. Happiness, love, pride: of coouurse I agree ! Right, before I tell you how excited and happy I am, I suppose it would be more interesting to tell you more about it.
Based in Loire, in Le Coteau, Devernois was founded in 1927 by Claudius Devernois Basée dans la Loire, au Coteau, Devernois who launched its knitting workshop. This brand is famous for their knitting know-how. Onn 1st december, Devernois launched on its website the first Lab Collection: Audacieuse, which is available only during december and on limited edition !
100% designed and manufactured in France sweaters and dresses are part of this collection.
Devernois x Mode en France Collaboration
How did the idea of this collaboration come ? OK, we have a BIG thing in common: la Loire. Yeah, you have to know that people born in Loire love each other, this is automatic, that’s the way it is. But ot be honest, the real reason of this collaboration, it’s the love for made in France know-how. Last year, Devernois kindly offered me this beautiful jacket from the Claudius Collection, which is manufatured in France. As I truly like it and as I had a very good feeling with Devernois team, we kept in touch. And as the Lab Collection project came and that they talked to me about it, beyond the prid I felt, it was logical, like the rest of the story.
I wear here panther printed dresses and oversize sweaters which are perfect to boost us during winter. I think that these bright prints are very nice. And I’m very delighted with the result of the job made by the team and photographs : I’ll tell you more about the backstage in a next post.
Now, I await your feelings about these pictures and models of the Lab Collection !
Crédit Photos: Justine Jugnet & Noël Bourrat
Article réalisé en collaboration avec Devernois